Our Story

Introduction to TruServe

TruServe Insurance Group is focused primarily on the transportation and commercial insurance markets. The main products TruServe sells and services are Primary Liability, Commercial Liability, Motor Truck Cargo, Physical Damage, Non-Trucking Liability, Property Coverage, and General Liability Coverage. The vision of TruServe Insurance Group is to provide top of the industry service to the owner-operator and small fleet trucking industry. The value, knowledge and hard work TruServe Insurance Group offers this industry will create a professional business that truckers, business owners, our employees, the community and insurance carriers can trust and count on.

Entrepreneurial History

TruServe Insurance Group was created by two insurance professionals from small town Iowa, Ben Hogan and Jaci Hogan. Their passion for the insurance industry has grown exponentially throughout their careers and their entrepreneurial mindsets are what brought them together to open TruServe Insurance Group. They are both hardworking, experienced insurance professionals that were driven to form an agency that focused on building customer relationships through excellent service.

Mission Statements

Our Mission

TruServe Insurance Group is committed to providing business owners and individuals with quality insurance products that are competitively priced while also meeting each individual’s insurance needs. We are DRIVEN to deliver more than expected in terms of service, industry education, usability and a trusting relationship; empowering our clients to succeed in their line of business.

Internal Mission Statement

TruServe Insurance Group is committed to encouraging all employees to pursue their own success; generating a piece of ownership in building TruServe together. Through hard work, communication, honesty, innovations, learning and positive motivation; we will strive to build a solid team that will work together to provide true service to each of our customers. As a team, we will be DRIVEN to help customers and employees alike SUCCEED.

TruServe Careers

We’re looking for people who share our core values:

  • Integrity
  • Trust
  • Entrepreneurial Spirit
  • Genuine
  • Consistency
  • Relationships

If you would like to join our team, please contact us TODAY!

Toll Free 1-(877)-418-3090.